Ads that makes you go WHAT?

Adweek posts 10 best ads of the week and one of them was a RayBan spot


I thought this was revolutionary and clever until.... I got across Honda's new TV spot.
Optical Illusions are not so "revolutionary." It existed since l-o-n-g time ago, and it has been used in many different artworks over the years. Also using optical illusion in advertising has been done 7 years ago by Audi. But the thing is, how redundant the subject may be, it amazes me every time! It screws up my head even though when I see how-to, I go "I knew that!"....... not really

Without further ado, here is the Honda Spot:
 


The spot was done by mcgarrybowen London for European TV spot.
The flow of the spot is quiet and smooth, while your head is going "!?@?#?$?!#??Q?#@$#@%"
Its keeping you calm and exciting you at the same time. How fun is that?

I don't really watch how-its-done videos unless if I am writing an essay about it for class or if the spot is so awesome I just need to know how it was done. Well, this one certainly was the latter.
Here is the making of:

INSPIRE YOURSELF

Jobs are important, but knowing what kind of advertising are out there are much more important. I google ads, I search them on YouTube and I do watch the ads that play on YouTube without clicking  on that "SKIP" button. Some people hate ads and think they are annoying but that is exactly what I feel about science, math and english ;)

So with my obsession with ads, here I introduce to you a great spot from Google Map.
When Google Map Street view came out, it was revolutionary, fun, spectacular, awesome, amazing, but then it also created a lot of problems... (people's faces, licensee plates...etc.)
It was also really slow at loading images, and as it got better and better... So I decided to give it a try, and I looked up my old houses, places I have visited, and places that could recall my memory and moments... (I now often use it to see the surrounding areas of a new destinations since I started living in Detroit, MI! You gotta be careful where you are going and know where you are going here.)

Google Map can be used to find a route, but it can do much more than just that. Find out what amazing things can happen with this ad. A true-story of a young man and his journey of finding his family he once lost at age of 5. Without no further description, here is the spot.

5 Must-Know Agencies in US

Agencies that were covered last two weeks were generalized, surface information. 
Looking for a job myself, I picked 5 agencies from my "wanna work at list" and really 
got into them. I will be covering - Gyro, TBWA\Chiat\Day, CP+B, KCD, DDB 
 

Where Can I Go? 2

I have been refining resume and cover letters, and I tried to trim my choices down to top 5 agencies, but it is just so hard! There are too many amazing agencies and I just don't know. I did end up choosing my top 5 depending on the city I want to work in, specific client I want to work with, and agencies that "REALLY" inspired me with their works in last 4 years...

So, where do YOU want to go?

Wieden + Kennedy

One of the largest independently-owned advertising agencies in the world, with headquarters in Portland Oregon. It is an independent, creatively driven advertising agency that creates strong and provocative relationships between clients and customers. This agency is best known for Nike, AND remember the Old Spice man on a white horse saying “look at me, now look back at your man, now back to me” Smell like a Man, Man!

OFFICE LOCATIONS: Portland, New York, So Paulo, London, Amsterdam, Delhi, Shanghai, Tokyo

CLIENTS: Chrysler, Coca-Cola, converse, Dodge, Electronic Arts, Facebook, Ivory, Kraft, LAIKA studios, Levi’s Maxwell House, Nike, Nike Golf, Old Spice, Powerade, Procter & Gamble, Sony, Travel Oregon, Trident, ABC TV, Delta, ESPN, Hineken, Jordan Brand etc.

McKinney

Named “the most effective independent advertising agency in the world” – Effie Effectiveness Index. In 2012, McKinney was acquired by Cheil Worldwide, Korea’s largest and world’s leading marketing communications network (Cheil Worldwide will be covered in upcoming posts!)

OFFICE LOCATIONS: North Carolina and New York ! [This is a small agency]

CLIENTS: Nationwide, Sherwin Williams, Big Boss, Gold’s Gym, Travelocity, Urban Ministries of Durham, Mizuno, Samsung, Royal Canin, Durham, Dognition, mentos, Century Link, Old Favorites, Hankook Tire. 

BBDO

Founded in 1891, it has been named as “Most Awarded Agency Network in the World” by The Gunn Report. seen or heard “The Work The Work The Work,” ? It’s BBDO’s philosophy.

Holding Company: Omnicom Group

OFFICE LOCATIONS:

North America: New York, Toronto, Atlanta, Minneapolis, San Francisco, Chicago

Latin America: Colombia, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Puerto Rico, Venezuela

EMEA: London, Austria, Belarus, Belgium, Bulgaria, Croatica, Cyprus, Czech Republic, Denmark, Egypt, Estonia, France, Germany, Great Britain, Greece, Hungary, Ireland, Israel, Italy, Kenya, Kuwait, Lebanon, Lithuania, Macedonia, Netherlands, Nigeria, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovak Republic, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, Ukraine

Asia Pacific: Singapore, Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Cambodia, Korea, Malaysia, New Zealand, Pakistan, Philippines, Sri Lanka, Taiwan, Thailand, Vietnam

CLIENTS: at&t, BayerBayer, Campbell’s, FedEx, GE, hp, Lowe’s, Mars, Mercedes-Benz, Johnson, Starbucks, VISA, Diageo, Hyatt, P&G, VW, ExxonMobil, Johnson+Johnson, Pepsico, Wrigley

Leo Burnett

Founded in 1935, the agency started off working on two main projects for Kellogg’s and P&G. Now, it is a worldwide company working with world renowned brands. The agency works with a one word philosophy, Human Kind: “It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around.”

Holding Company: Publicis

OFFICE LOCATIONS: Almaty, Amman, Amsterdam, Asuncion, Bangalore, Bangkok, Beijing, Beirut, Belgrade, Berlin, Bogota, Bratislava, Brussels, Bucharest, Budapest, Buenos Aires, Cairo, Caracas, Casablanca, Chicago, Colombo, Detroit, Dhaka, Doha, Dubai, Frankfurt, Guangzhou, Guatemala City, Guaynabo, Harare, Haryana, Helsinki, Ho Chi Minh City, Hong Kong, Istanbul, Jakarta, Jeddah, Johannesburg, Karachi, Kuala Lumpur, Kuwait city, Kyiv, La Paz, Lagos, Lausanne, Lima, Lisbon, Ljubljana, London, Los Angeles, Madrid, Managua, Manila, Melbourne, Mexico City, Milan, Montevideo, Montreal, Moscow, Mumbai, Nairobi, New Delhi, New York, Nicosia, Oslo, Paris, Prague, Ramat-Gan, Riga, Riyadh, Rome, San Jose, San Salvador, Santiago, Santo Domingo, Sao Paulo, Seoul, shanghai, Singapore, Sofia, Stockholm, Sydney, Taipei, Tallinn, Tegucipalpa, Tokyo, Toronto, Turin, Vienna, Vilnius, Warsaw, Zurich

(Wow that is a lot of office locations…)

CLIENTS: Allstate, ltria, Beef, Coca-Cola, Firestone, Delta, DeVry University, esurance, MaMa Francesca, Fifth Third Band, Hallmark, hhgregg, Invesco, Kellogg’s McDonald’s, Nintendo, P&G, Remax, Samsung, Sprint, United Technologies, WhiteWave, ComeEd

R+R

Advertising, marketing, public relations and public affairs firm headquartered in Las Vegas. “Create. Build. Protect. Creating, building, and protecting brands for clients whose only option is to win.” Having hard time trying to figure out this agency? Well, we all know the saying “What happens in Vegas, stays in Vegas.” It is from a Las Vegas Convention campaign from R+R in 2003. Shocked yet? I was mind blown… I thought it was from a show, not from an advertising agency!

OFFICE LOCATIONS: Austin TX, Denver CO, Las Vegas NV, El Segundo CA, Phoenix AZ, Reno NV, Salt Lake City Utah, Washington DC

CLIENTS: APS, Boeing, LVCVA, NV Energy, SNWA, Utah DABC, Utah Highway Safety, Western Digital


Want to know what agencies are in your area? This blog lists “ALL” the agencies that exists within US state by state: http://www.thecreativeham.com/the-list.php