Where Can I Go? 2

I have been refining resume and cover letters, and I tried to trim my choices down to top 5 agencies, but it is just so hard! There are too many amazing agencies and I just don't know. I did end up choosing my top 5 depending on the city I want to work in, specific client I want to work with, and agencies that "REALLY" inspired me with their works in last 4 years...

So, where do YOU want to go?

Wieden + Kennedy

One of the largest independently-owned advertising agencies in the world, with headquarters in Portland Oregon. It is an independent, creatively driven advertising agency that creates strong and provocative relationships between clients and customers. This agency is best known for Nike, AND remember the Old Spice man on a white horse saying “look at me, now look back at your man, now back to me” Smell like a Man, Man!

OFFICE LOCATIONS: Portland, New York, So Paulo, London, Amsterdam, Delhi, Shanghai, Tokyo

CLIENTS: Chrysler, Coca-Cola, converse, Dodge, Electronic Arts, Facebook, Ivory, Kraft, LAIKA studios, Levi’s Maxwell House, Nike, Nike Golf, Old Spice, Powerade, Procter & Gamble, Sony, Travel Oregon, Trident, ABC TV, Delta, ESPN, Hineken, Jordan Brand etc.

McKinney

Named “the most effective independent advertising agency in the world” – Effie Effectiveness Index. In 2012, McKinney was acquired by Cheil Worldwide, Korea’s largest and world’s leading marketing communications network (Cheil Worldwide will be covered in upcoming posts!)

OFFICE LOCATIONS: North Carolina and New York ! [This is a small agency]

CLIENTS: Nationwide, Sherwin Williams, Big Boss, Gold’s Gym, Travelocity, Urban Ministries of Durham, Mizuno, Samsung, Royal Canin, Durham, Dognition, mentos, Century Link, Old Favorites, Hankook Tire. 

BBDO

Founded in 1891, it has been named as “Most Awarded Agency Network in the World” by The Gunn Report. seen or heard “The Work The Work The Work,” ? It’s BBDO’s philosophy.

Holding Company: Omnicom Group

OFFICE LOCATIONS:

North America: New York, Toronto, Atlanta, Minneapolis, San Francisco, Chicago

Latin America: Colombia, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Peru, Puerto Rico, Venezuela

EMEA: London, Austria, Belarus, Belgium, Bulgaria, Croatica, Cyprus, Czech Republic, Denmark, Egypt, Estonia, France, Germany, Great Britain, Greece, Hungary, Ireland, Israel, Italy, Kenya, Kuwait, Lebanon, Lithuania, Macedonia, Netherlands, Nigeria, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovak Republic, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, Ukraine

Asia Pacific: Singapore, Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Cambodia, Korea, Malaysia, New Zealand, Pakistan, Philippines, Sri Lanka, Taiwan, Thailand, Vietnam

CLIENTS: at&t, BayerBayer, Campbell’s, FedEx, GE, hp, Lowe’s, Mars, Mercedes-Benz, Johnson, Starbucks, VISA, Diageo, Hyatt, P&G, VW, ExxonMobil, Johnson+Johnson, Pepsico, Wrigley

Leo Burnett

Founded in 1935, the agency started off working on two main projects for Kellogg’s and P&G. Now, it is a worldwide company working with world renowned brands. The agency works with a one word philosophy, Human Kind: “It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around.”

Holding Company: Publicis

OFFICE LOCATIONS: Almaty, Amman, Amsterdam, Asuncion, Bangalore, Bangkok, Beijing, Beirut, Belgrade, Berlin, Bogota, Bratislava, Brussels, Bucharest, Budapest, Buenos Aires, Cairo, Caracas, Casablanca, Chicago, Colombo, Detroit, Dhaka, Doha, Dubai, Frankfurt, Guangzhou, Guatemala City, Guaynabo, Harare, Haryana, Helsinki, Ho Chi Minh City, Hong Kong, Istanbul, Jakarta, Jeddah, Johannesburg, Karachi, Kuala Lumpur, Kuwait city, Kyiv, La Paz, Lagos, Lausanne, Lima, Lisbon, Ljubljana, London, Los Angeles, Madrid, Managua, Manila, Melbourne, Mexico City, Milan, Montevideo, Montreal, Moscow, Mumbai, Nairobi, New Delhi, New York, Nicosia, Oslo, Paris, Prague, Ramat-Gan, Riga, Riyadh, Rome, San Jose, San Salvador, Santiago, Santo Domingo, Sao Paulo, Seoul, shanghai, Singapore, Sofia, Stockholm, Sydney, Taipei, Tallinn, Tegucipalpa, Tokyo, Toronto, Turin, Vienna, Vilnius, Warsaw, Zurich

(Wow that is a lot of office locations…)

CLIENTS: Allstate, ltria, Beef, Coca-Cola, Firestone, Delta, DeVry University, esurance, MaMa Francesca, Fifth Third Band, Hallmark, hhgregg, Invesco, Kellogg’s McDonald’s, Nintendo, P&G, Remax, Samsung, Sprint, United Technologies, WhiteWave, ComeEd

R+R

Advertising, marketing, public relations and public affairs firm headquartered in Las Vegas. “Create. Build. Protect. Creating, building, and protecting brands for clients whose only option is to win.” Having hard time trying to figure out this agency? Well, we all know the saying “What happens in Vegas, stays in Vegas.” It is from a Las Vegas Convention campaign from R+R in 2003. Shocked yet? I was mind blown… I thought it was from a show, not from an advertising agency!

OFFICE LOCATIONS: Austin TX, Denver CO, Las Vegas NV, El Segundo CA, Phoenix AZ, Reno NV, Salt Lake City Utah, Washington DC

CLIENTS: APS, Boeing, LVCVA, NV Energy, SNWA, Utah DABC, Utah Highway Safety, Western Digital


Want to know what agencies are in your area? This blog lists “ALL” the agencies that exists within US state by state: http://www.thecreativeham.com/the-list.php 

“Where Can I Go?”

Do you have an agency that you want to work for? There are hundreds of advertising agencies just within US and too many around the world. Then, we have large agencies that have world-wide locations and sometimes confuses us with modified agency names. Finding an agency that you want to work at CAN be overwhelming, so let’s go over one by one, one agency at a time, starting with the “big” agencies.

J. Walter Thompson

JWT is fourth biggest advertising agencies in the world. Headquarter is in New York City, and has over 200 offices in 90 countries.

Holding company: WPP Group

OFFICE LOCATIONS:

North America: Casa Miami, Minneapolis, San Diego, Atlanta, Chicago, New York, Los Angeles, Washington DC, Montreal, Toronto, Vancouver

Latin America: Sao Paulo, Brazil, Buenos Aires, Caracas, Chile, Colombia, Costa Rica, Curitiba, El Salvador, Lima, Mexico City, Puerto Rico

Asia Pacific: Almaty, Ulan Bator, Mumbai, Singapore, Bangalore, Bangkok, Beijing, Chennai, Colombo, Delhi, Hong Kong, Jakarta, Japan, Kolkata, Korea, Kuala Lumpur, Manila, Melbourne, Hyderabad, Moscow, Mumbai, New Zealand, Pakistan, Perth, Shanghai, Sydney, Taipei, Vietnam, Nepal

Europe, Middle East & Africa: Manchester, Helsinki, Uzbekistan, Dublin, Frankfurt, Reading, Sofia, Zürich, Amsterdam, Bahrain, Barcelona, Beirut, Budapest, Cairo, Cape Town, Casablanca, Vienna, Damascus, Dubai, Düsseldorf, Frankfurt, Israel, Italy, Jeddah, Johannesburg, Kenya, Kuwait, Lisbon, London, Madrid, Paris, Prague, Beirut, Riyadh, Tunis, Ukraine, Warsaw, Turkey, Azerbaijan, Tbilisi, Armenia, Stuttgart, Lithuania, Riga, Ljubljana, Sarajevo, Skopje, Zagreb, Athens

Other: Kyrgyzstan, Turkmenistan, Myanmar, Belarus, Republic of Moldova

NY CLIENTS: Smirnoff, Energizer,/Schick, Estee Lauder, Johnson&Johnson, Kleenex, Macy’s, Skinny Cow, Drumstick, Rolex, HSBC, etc.

McCann Erickson

McCann is a global advertising agency with offices in 120 different countries/cities. McCann is part of McCann Worldgroup, which includes Universal McCann, MRM Worldwide, Momentum Worldwide, McCann Healthcare Worldwide, and Weber Shandwick.

Holding Company: Interpublic Group

* Remember the MasterCard TV ad? “There are some things money can’t buy” Its from McCann.

Belief: “Truth Well Told” Every great brand is founded on a powerful truth. We turn brand truths into business transformations.

OFFICE LOCATIONS:

North America: Detroit, Guatemala City, Kingston, Los Angeles, Calgary, Vancouver, Toronto, Managua, Miami, New York, Panama, Port-of-Spain, Puerto Rico, Salt Lake City, San Francisco, San Pedro Sula, San Salvador, Santo Domingo

South America: Asuncion, Bogota, Brasilia, Buenos Aires, Caracas, La Paz, Lima, Mexico City, Montevideo, Quito, Rio de Janeiro, Santiago, Sao Paolo

Asia Pacific: Almaty, Amman, Bangalore, Bangkok, Beijing, Beirut, Chennai, Dhaka, Guangzhou, Ho Chi Minh City, Jakarta, Karachi, Kuala Lumpur, Manama, Manila, Melbourne, Mumbai, New Delhi, Nicosia, Osaka, Qatar, Riyadh, Safat, Selangor Darul Ehsan, Seoul, Shanghai, Singapore, Sri Lanka, Sydney, Taipei, Tel Aviv, Tokyo, Uzbekistan

Europe and Middle East: Abu Dhabi, Algiers, Amstelveen, Athens, Baku, Barcelona, Belgrade, Berlin, Birmingham, Bristol, Brussels, Bucharest, Budapest, Copenhagen, Damascus, Dubai, Dublin, Dusseldorf, Estonia, Frankfurt, Geneva, Helsinki, Istanbul, Jeddah, Kyiv, Latvia, Lisbon, Ljubljana, London, Madrid, Malmo, Manchester, Milan, Moscow, Munchen, Oslo, Paris, Prague, Sarajevo, Skopje, Sofia, Stockholm, Tbilisi, Vienna, Vilnius, Warsaw, Yerevan, Zagreb

Africa: Abidjan, Blantyre, Casablanca, Dakar, Dar es Salaam, Douala, Egypt, Gaborone, Johannesburg, Kampala, Lagos, Luanda, Lusaka, Maputo, Nairobi, Osu, Port Louis, Ruwi, Tunis, Zambia, Zimbabwe

NY CLIENTS: AMR, IKEA Jose Cuervo, USPS, Coca-Cola, General Mills, Kohl’s, L’Oreal, MasterCard, Dentyne, Nestle, Nikon, Pfizer, Staples, US Army, Verizon, Acuvue, WeightWatchers, etc.

Crispin Porter + Bogusky

CP+B has headquarter in Coconut Grove, Florida with few more offices in US and Europe. The agency has been named “Agency of the Year” 13 times, and famous for using viral marketing. Remember the Subservient Chicken? “I’m PC” ad? Its all CP+B.

OFFICE LOCATIONS:

Miami, Boulder, Los Angeles, Goteborg, London

CLIENTS: Windows, Domino’s, Kraft Mac and Cheese, Best Buy, Jell-O, Grey Poupon, bing, Applebee’s arby’s UnderArmour, Diesel, Vitamin Water, Axe, Burger King, Mini, Ideaetc.

DDB

“We are guided by playbooks not rule books” is DDB’s philosophy, and with that in mind, agency won 82 Lions at 2012 Cannes. DDB is also one of the largest agencies in the world with Publicis Omnicom Group as a holding company.

OFFICE LOCATIONS:

North America: Toronto, Montreal, Edmonton, Vancouver, New York, San Francisco, Dallas, Chicago, Miami, Los Angles,

Latin America: Argentina, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Puerto Rico, Trinidad & Tobago, Uruguay, Venezuela

Europe, Middle East & Africa:  Albania, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Kazakhstan, Latvia, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, UK, Ukraine, Algeria, Bahrain, Cameroon, Egypt, Israel, Kenya, Kuwait, Lebanon, Mauritius, Morocco, Mozambique, Nigeria, Oman, Pakistan, Saudi Arabia, South Africa, Tunisia, U.A.E, Zambia

Asia Pacific: Australia, China, Guam, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

CLIENTS: Ad Council, Cars.com, CIBA, DePuy, ExxonMobil, Aveeno, RoC, McDonald’s, Tropicana, Cotton Incorporated, Clorox, Empire city, Georgia Pacific, Hertz, Clean&Clear, Lotto, Mega Millions, etc.

Want to know what agencies are in your area? This blog lists “ALL” the agencies that exists within US state by state: http://www.thecreativeham.com/the-list.php

New Era of Advertising

In order for numerous ad agencies to be running, there are holding companies. As of July 28^th of 2013, as Publicis and Omnicom finalized its merger, Publicis Omnicom Group became the biggest advertising company in the world! Their revenue is 35.1 billion with over 130,000 employees all over the world. Making rival brands to work under one roof, this merge pushed down the once the biggest company for many years, WPP Group to second place, where they have $15.6 billion revenue.

Now you may question, what kind of agencies are within these “holding companies” ?

Publicis : Leo Burnett and Saatchi & Saatchi

Omnicom: BBDO, TBWA and DDB

PepsiCo-TBWA\Chiat\Day (Omnicom)

Coca-Cola: Leo Burnett (Publicis)

AT&T: Omnicom

Verizon: Publicis

To have these kinds of competitors, (especially Coca-Cola & PepsiCo who made several ads making fun of the other) it would be interesting to see how the clients will react, and if the tight competition will continue on….

Here is an example of what Coke & Pepsi were doing before.