“Where Can I Go?”

Do you have an agency that you want to work for? There are hundreds of advertising agencies just within US and too many around the world. Then, we have large agencies that have world-wide locations and sometimes confuses us with modified agency names. Finding an agency that you want to work at CAN be overwhelming, so let’s go over one by one, one agency at a time, starting with the “big” agencies.

J. Walter Thompson

JWT is fourth biggest advertising agencies in the world. Headquarter is in New York City, and has over 200 offices in 90 countries.

Holding company: WPP Group

OFFICE LOCATIONS:

North America: Casa Miami, Minneapolis, San Diego, Atlanta, Chicago, New York, Los Angeles, Washington DC, Montreal, Toronto, Vancouver

Latin America: Sao Paulo, Brazil, Buenos Aires, Caracas, Chile, Colombia, Costa Rica, Curitiba, El Salvador, Lima, Mexico City, Puerto Rico

Asia Pacific: Almaty, Ulan Bator, Mumbai, Singapore, Bangalore, Bangkok, Beijing, Chennai, Colombo, Delhi, Hong Kong, Jakarta, Japan, Kolkata, Korea, Kuala Lumpur, Manila, Melbourne, Hyderabad, Moscow, Mumbai, New Zealand, Pakistan, Perth, Shanghai, Sydney, Taipei, Vietnam, Nepal

Europe, Middle East & Africa: Manchester, Helsinki, Uzbekistan, Dublin, Frankfurt, Reading, Sofia, Zürich, Amsterdam, Bahrain, Barcelona, Beirut, Budapest, Cairo, Cape Town, Casablanca, Vienna, Damascus, Dubai, Düsseldorf, Frankfurt, Israel, Italy, Jeddah, Johannesburg, Kenya, Kuwait, Lisbon, London, Madrid, Paris, Prague, Beirut, Riyadh, Tunis, Ukraine, Warsaw, Turkey, Azerbaijan, Tbilisi, Armenia, Stuttgart, Lithuania, Riga, Ljubljana, Sarajevo, Skopje, Zagreb, Athens

Other: Kyrgyzstan, Turkmenistan, Myanmar, Belarus, Republic of Moldova

NY CLIENTS: Smirnoff, Energizer,/Schick, Estee Lauder, Johnson&Johnson, Kleenex, Macy’s, Skinny Cow, Drumstick, Rolex, HSBC, etc.

McCann Erickson

McCann is a global advertising agency with offices in 120 different countries/cities. McCann is part of McCann Worldgroup, which includes Universal McCann, MRM Worldwide, Momentum Worldwide, McCann Healthcare Worldwide, and Weber Shandwick.

Holding Company: Interpublic Group

* Remember the MasterCard TV ad? “There are some things money can’t buy” Its from McCann.

Belief: “Truth Well Told” Every great brand is founded on a powerful truth. We turn brand truths into business transformations.

OFFICE LOCATIONS:

North America: Detroit, Guatemala City, Kingston, Los Angeles, Calgary, Vancouver, Toronto, Managua, Miami, New York, Panama, Port-of-Spain, Puerto Rico, Salt Lake City, San Francisco, San Pedro Sula, San Salvador, Santo Domingo

South America: Asuncion, Bogota, Brasilia, Buenos Aires, Caracas, La Paz, Lima, Mexico City, Montevideo, Quito, Rio de Janeiro, Santiago, Sao Paolo

Asia Pacific: Almaty, Amman, Bangalore, Bangkok, Beijing, Beirut, Chennai, Dhaka, Guangzhou, Ho Chi Minh City, Jakarta, Karachi, Kuala Lumpur, Manama, Manila, Melbourne, Mumbai, New Delhi, Nicosia, Osaka, Qatar, Riyadh, Safat, Selangor Darul Ehsan, Seoul, Shanghai, Singapore, Sri Lanka, Sydney, Taipei, Tel Aviv, Tokyo, Uzbekistan

Europe and Middle East: Abu Dhabi, Algiers, Amstelveen, Athens, Baku, Barcelona, Belgrade, Berlin, Birmingham, Bristol, Brussels, Bucharest, Budapest, Copenhagen, Damascus, Dubai, Dublin, Dusseldorf, Estonia, Frankfurt, Geneva, Helsinki, Istanbul, Jeddah, Kyiv, Latvia, Lisbon, Ljubljana, London, Madrid, Malmo, Manchester, Milan, Moscow, Munchen, Oslo, Paris, Prague, Sarajevo, Skopje, Sofia, Stockholm, Tbilisi, Vienna, Vilnius, Warsaw, Yerevan, Zagreb

Africa: Abidjan, Blantyre, Casablanca, Dakar, Dar es Salaam, Douala, Egypt, Gaborone, Johannesburg, Kampala, Lagos, Luanda, Lusaka, Maputo, Nairobi, Osu, Port Louis, Ruwi, Tunis, Zambia, Zimbabwe

NY CLIENTS: AMR, IKEA Jose Cuervo, USPS, Coca-Cola, General Mills, Kohl’s, L’Oreal, MasterCard, Dentyne, Nestle, Nikon, Pfizer, Staples, US Army, Verizon, Acuvue, WeightWatchers, etc.

Crispin Porter + Bogusky

CP+B has headquarter in Coconut Grove, Florida with few more offices in US and Europe. The agency has been named “Agency of the Year” 13 times, and famous for using viral marketing. Remember the Subservient Chicken? “I’m PC” ad? Its all CP+B.

OFFICE LOCATIONS:

Miami, Boulder, Los Angeles, Goteborg, London

CLIENTS: Windows, Domino’s, Kraft Mac and Cheese, Best Buy, Jell-O, Grey Poupon, bing, Applebee’s arby’s UnderArmour, Diesel, Vitamin Water, Axe, Burger King, Mini, Ideaetc.

DDB

“We are guided by playbooks not rule books” is DDB’s philosophy, and with that in mind, agency won 82 Lions at 2012 Cannes. DDB is also one of the largest agencies in the world with Publicis Omnicom Group as a holding company.

OFFICE LOCATIONS:

North America: Toronto, Montreal, Edmonton, Vancouver, New York, San Francisco, Dallas, Chicago, Miami, Los Angles,

Latin America: Argentina, Barbados, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Puerto Rico, Trinidad & Tobago, Uruguay, Venezuela

Europe, Middle East & Africa:  Albania, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Kazakhstan, Latvia, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, UK, Ukraine, Algeria, Bahrain, Cameroon, Egypt, Israel, Kenya, Kuwait, Lebanon, Mauritius, Morocco, Mozambique, Nigeria, Oman, Pakistan, Saudi Arabia, South Africa, Tunisia, U.A.E, Zambia

Asia Pacific: Australia, China, Guam, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam

CLIENTS: Ad Council, Cars.com, CIBA, DePuy, ExxonMobil, Aveeno, RoC, McDonald’s, Tropicana, Cotton Incorporated, Clorox, Empire city, Georgia Pacific, Hertz, Clean&Clear, Lotto, Mega Millions, etc.

Want to know what agencies are in your area? This blog lists “ALL” the agencies that exists within US state by state: http://www.thecreativeham.com/the-list.php

What's your job?

Do you know what you want to be? I still don’t know and so are numerous other people that are about to graduate from college, or people that are looking for jobs… Well, at least if you know that you want to be in “advertising” field, here is a list of types of jobs related to advertising and you might find what you want to be!

Here are four main types of jobs at an ad agency…

Account Executive

Acoount represent the agency to clients, and clients to agency. They are link between the client and agency. Account identifies what clients needs and with agency, they figure out a campaign that would work with ideas and budget. Then they would present ideas to clients, and when idea gets approved by the client, Accounts make sure budget and time is on track.

Nutshell: Communication, communication, organization, communication

Account Planner

Once Planners identify the need of the client, they start a very in-depth research about the market and consumers. After quantitative and qualitative research, Planners write creative briefs, giving a general guideline for Creatives to develop ideas. The creative briefs include information such as the subject that needs advertising and its current position in market share and perception. Also, the brief would state kinds of media and target audience.

Nutshell: search, google, interview, analyze, brief

Art Director (a.k.a “Creative”)

Once art directors receive the creative brief from Account Planners, Art Directors and copywriters to develop ideas for clients (usually have a copywriter partner). Once a “big idea” is generated, they would produce storyboards, sketches, or script for presentation to the creative team and the client. Once the idea is approved, art directors would collect a production team to produce the final product. Art Directors oversees the entire production process.

Nutshell: IDEAS IDEAS MORE IDEAS, production... next, IDEAS IDEAS….

Copywriter

Generally same with the descriptions for Art Director, but more in charge of the “writing” part and maybe proof reading. Art Directors and Copywriters work very close hand to hand, which means because you are a “copywriter” that does not mean you cannot come with visual ideas and vise-versa! However, Copywriters would have more weigh on scripts for TV, Radio or any types of copy for an ad.

Nutshell: IDEAS, Writing, writing writing IDEAS, more writing

Still not what you were looking for…? How about these?

Market Researcher

Marketing Executive

Media Buyer

Media Planner

Public Affairs Consultant

Public Relations Account Executive

Public Relations Officer

Sales Promotion AE

New Era of Advertising

In order for numerous ad agencies to be running, there are holding companies. As of July 28^th of 2013, as Publicis and Omnicom finalized its merger, Publicis Omnicom Group became the biggest advertising company in the world! Their revenue is 35.1 billion with over 130,000 employees all over the world. Making rival brands to work under one roof, this merge pushed down the once the biggest company for many years, WPP Group to second place, where they have $15.6 billion revenue.

Now you may question, what kind of agencies are within these “holding companies” ?

Publicis : Leo Burnett and Saatchi & Saatchi

Omnicom: BBDO, TBWA and DDB

PepsiCo-TBWA\Chiat\Day (Omnicom)

Coca-Cola: Leo Burnett (Publicis)

AT&T: Omnicom

Verizon: Publicis

To have these kinds of competitors, (especially Coca-Cola & PepsiCo who made several ads making fun of the other) it would be interesting to see how the clients will react, and if the tight competition will continue on….

Here is an example of what Coke & Pepsi were doing before.